SXSW (South By Southwest)

This was our first year attending SXSW (South By South West). This is the biggest Music Conference in the world. Over 700 bands have hit stages in the last few days. We were in concert in the Theatre of the Carver building. It was a small venue that we had. Since this is the first year that they had this type on genre they were unsure of the response that we would get. Well Thank God we answered that question. We packed out the event in a matter of minutes. They had to turn people away, which made a lot of people unhappy. Especially those who traveled a far distance to see this showcase. I guess that will teach them to be early next time. Several artist hit the stage with the headliner being Lecrae. Lecrae is one of the most successful Gospel Rap artist ever. He is down toe earth, we do a lot of concerts together and he is always the same humble cat. All of his popularity has not changed him one bit. Some of the artist who hit the stage were: Blue, Dooney, Braile, Kaboose, Warriors, Much Luvv Fam (SOM, Tre9, Von Won, Gifted, Cy), and then Lecrae. The crowd was really energetic and really enjoyed the show case. Our team as a whole had a 1 hour set and our job was to set the stage for Lecrae. We have a strong fan base in Austin and it was encouraging to be 2 hours plus from home and see people vibing and singing along to your music. By the time we hit the stage even more people had come to attend the concert. These people were angry and things got a little heated. We had to stop the concert and tell everyone that we were going to have an after party down the street. So those who could not get in left and were the first in line for the after party. We closed out our set with a worship song called closer (thanks Laden). Once we finished they cleared the stage for Lecrae. They attempted to squeeze as many more people they could into the venue before he started. There was still not enough room for the people standing in the hallways outside the door- SXSW noticed the demand and fan-base of our genre. Lecrae really tore the stage up, he is annoitned and he captivates a crowd. EVERYONE was singing along with his set on every song.


After the show it’s the after party…….
We traveled down the road about ½ mile to Greater Mt. Zion for the after party. Lecrae was gracious enough to perform at the after party because so many of his fans were turned away at the show case. They put him up first and he tore it up again…..
The Much Luvv fam went up for a 45 minute set. The crowd was real responsive. Overall it was a fantastic weekend. I think that we really impressed SXSW, well I know we did. They have already confirmed a booking with us next year in a BIIIIIIG Venue w/ Canton Jones.